The current global economic crisis has led to a serious decline in the number of visitors to trade shows around the world and this has prompted the organisers of the NFC World Congress to take the decision to postpone the event until next year.
Tim Courtney, director of the NFC World Congress, explains:
I have been getting worrying feedback from other events indicating that 2009 is a difficult year for trade shows.
Market data shows a 25% to 30% decrease in attendance at events in the last quarter of 2008 and the first quarter of 2009. Cutbacks in travel budgets mean that many companies are reluctant to send delegates from further afield and this has also been true even within Europe. Many would-be visitors to trade shows have simply had to stay at home.
Naturally, fewer delegates and exhibition visitors make it more difficult for participating companies to achieve their marketing aims. So, after very careful consideration, I have reluctantly decided to postpone the NFC World Congress until the expected improvement in the economic climate in 2010.
Further information will be published on the NFC World Congress website as it becomes available, and you can sign up for the event’s occasional email newsletter to make sure you are notified of the new dates as soon as they are announced.
You can also keep up to date with all the latest developments in the world of near field communication via the Near Field Communications World newsletter.
Posted by Sarah Clark | March 31, 2009
