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last update: September 17, 2011
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At a Glance
| DAY 2 – Tuesday Sept. 20 |
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Track A
Transversal – Ecosystem
"Operating the NFC Ecosystem"
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Track B
Vertical – Services:
"Deploying NFC Services"
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| DAY 3 – Wednesday Sept. 21 |
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End of the conference
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Presentations labels:
Use Case France 
The Mobile Contactless Services Forum (Forum SMSC) has distinguished organizations that contribute to keeping France among the countries leading the way in NFC. The Forum SMSC brings together various parties including mobile phone operators, banks, retail brands, media, public transport and technology companies to promote synergies between private and public organisations and facilitate the mass development of mobile contactless services in France.
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François Lecomte, Chair Conference Program Committee, Managing Director Mobile Contactless Services Forum
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| Country Use Case
The blue Label "Use Case" helps you to identify the presentations of "live" NFC services from around the world: status, results, lessons learned, testimonials and future initiatives. |
Day 1 - Sept. 19
DAY 1 – Mon Sept. 19 – Afternoon
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12.00am – 1.00pm: Badges delivery – Registration
1.00pm – 2.00pm: Lunch
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2.00pm – 4.15pm
Opening Session: "Joining the NFC Revolution"
Plenary Session
Part 1: Keynotes "Building up the NFC Pillars"
Welcome by François Lecomte, Chair Conference Program Committee,
Managing Director Mobile Contactless Services Forum
NFC technology has become an immediate opportunity for all businesses ready to take advantage of it before others do it! In this first part, NFC market leaders will share their vision and roadmap to implement successfully NFC. They will give a clear view of what has been achieved today in key areas and what remains to do to enable a hundred billion euros market in the near future
Introduction:
- "The Innovation Connection: How NFC is Driving New Global Opportunities"
Koichi Tagawa, NFC Forum Chairman and General Manager Global Standards and Industry Relations, Sony
- “The NFC Tipping Point – Driving to Scale”  Bullet Points:
- Creating a strong ecosystem
- Establishing a standards-based approach and leveraging operator assets in retail and support centers
- Driving momentum across the globe
Anne Bouverot, Director General and Member of the Board, GSMA
– Devices and Infrastructure: "Shaping User-Friendly Tools for Seamless Transactions"
Dr. Hankil Yoon, Vice President Smartphone Product Planning Group, Mobile Communication Division, Samsung Electronics
– Security: "Building New Expressions of Mobile Trust to Ensure Customers’ Adoption"
Jean-Claude Deturche, Senior VP Financial Trusted Services, Gemalto
– Payment: "Towards a New m-Payment Landscape in a New Regulatory Framework"
Jorn Lambert, Head of Emerging Payments, MasterCard Europe
– Services and Usages: "The Virtuous Circle of Innovative Services and Creative Usages"
Thierry Millet, VP mobile payments and contactless services, Orange
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4.15pm – 5.00pm: Coffee & Refreshments Break – Networking – Exhibition
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5.00pm – 6.25pm
Part 2: Panel Discussion
"NFC Ecosystem puzzle:
Assembling the Platform Last Pieces for Immediate Take Off"
Keynote Moderator: Dr Annabelle Gawer, Professor of Strategy and Innovation,
Imperial College Business School
NFC ecosystem has revealed itself to be delicate to set up and unlock. But since Fall 2010 new initiatives and alliances by major players participate in the final assembling of the NFC platform, the market emergence and the confrontation of competitive strategies:
The Panel will discuss and analyse these moves, the challenges at stake, and the new competitive landscape that may come out from this big confrontation among players such as: Apple, ATT, Barclay, Citigroup, Ericsson, Gemalto, Google, Ingenico, la Caixa, MasterCard, Nokia, Orange, RIM, Samsung, Verifone, Verizon, Visa…
With Panellists:
– Anne Bouverot, Director General and Member of The Board, GSMA
– Didier Durand, Mobile Contactless Services Director, Orange
– Jorn Lambert, Head of Emerging Payments, MasterCard Europe
– Oyvind Rastad, Vice Chairman Eurosmart, Director Corporate Strategy, Gemalto
– Koichi Tagawa, NFC Forum Chairman, GM Global Standards and Industry Relations, Sony
– Dr. Hyunmi Yang, EVP & CCO, KT Corp., Korea
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6.30 – 8.00 pm: Welcome Cocktail hosted by the GSMA
Exclusive for Delegates, Speakers, Partners and Media
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Immediately following the Panel Discussion, the GSMA is hosting a Welcome Cocktail for all Congress Delegates, Speakers, Partners and Media professionals. Join in the celebration as you meet fellow attendees and speakers, develop potential partnerships and outline future contactless business!
► For more information, go to the Welcome Cocktail Add-On Page
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Day 2 - Sept. 20
DAY 2 – Tuesday Sept. 20 – Morning
9.00am – 12.55am: conference (2 parallel sessions)
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| 9.00am |
Moderator: Randy Vanderhoof, Executive Director, Smart Card Alliance, USA
NFC: Next frontier for Commerce? Exploration of business models and market entry strategies Bullet Points:
- Classification of mobile transactions, remote vs. proximity
- Mobile payment ecosystem stakeholders, rationale for cooperation
- New ecosystem players
- Strategies for market entry
Deborah Baxley, Principal, Financial Services Business Unit, Cap Gemini, USA |
Moderator: Houssem Assadi, Head of R&D Department Security & Trusted Transactions, Orange Labs
KeynoteUse Case France
Simplifying passenger experience with NFC Bullet Points:
- BPASS, first large scale deployment of NFC application
- How BPASS is simplyfying pasenger experience
- Learnings after more than one year of commercial operation
- Next steps
Dominique Descolas, Head of Digital Services, Veolia Transdev, France
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| 9.30am |
The business model behind mobile contactless Bullet Points:
- Is there a Sustainable Business Model for NFC-enabled Services?
- What are the external factors that might impact this business model
- When will the key stakeholders make a profit from NFC-enabled services
Nick Norman, Head of Sales, Consult Hyperion, UK |
Delivering NFC Ticketing across borders in Europe Bullet Points:
- Contactless ticketing compatibility across Europe
- NFC-enabled devices offer unique opportunities to engage travellers
- National Pilots underway to put Public Transport tickets on NFC
John Verity, Chief Advisor ITSO and EU-IFM Project Co-ordinator, UK |
| 9.50am |
TSM, at the heart of mobile and payment disruptions Bullet Points:
- NFC convergence: a highly disruptive context
- About IDs and Men: the battle for credentials
- The TSM experience: a maturing model
- Futurology: playing the “what if” game with most probable scenarios
Jean Philippe Betoin, President, CASSIS International Europe, France |
Russia Use Case
Experience of commercial deployment: NFC transport service on "Aeroexpress" suburban trains, Moscow Bullet Points:
- Alternative NFC devices for fast commercial deployment
- Different NFC form factors – different remote management
- Integration of different form factors into common system
Elena Korotkova, NFC Program Manager, Processing Technologies Ltd, Russia
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| 10.10am |
Accelerating NFC service rollout around the world: the GSMA’s role Bullet Points:
- Current status
- Deliverables to date
- Next steps
Dr. Nav Bains, Business Lead Mobile NFC Services, GSMA, UK |
Impact of open payments transit fare management to mobile and NFC use cases Bullet Points:
- Differences between closed ticketing and open payment ticketing
- Functions in NFC mobile ticketing for closed loop model:
- How can value be added via the mobile phone?
Emmanuel Schneider, Senior Manager Infrastructure & Transportation Services, Accenture, France |
| 10.20am |
Is there any French touch for mobile NFC ecosystem’s national take-off ?Bullet Points:
- Mobilizing private initiatives and public players for massive local deployments
- Mixing “Mobiles Services” and “Contactless Services” for end-user’s benefits and solutions interoperability.
- Addressing customer’s requirements for success : easy, convenient, secured, local and universal services.
- Centralizing thoughts to highlight best value sharing compromises for win/win business models
François Lecomte, Managing Director Mobile Contactless Services Forum, France |
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10.30am – 11.15am: Coffee & Refreshments Break – Networking – Exhibition
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Finding the Greatest Value Proposition |
Innovative Retail Solutions |
| 11.15am |
Moderator: Etienne Costes, Partner, Greenwich Consulting
Mobile and NFC are Disrupting the Payments Industry – How are Company Strategies Evolving? Bullet Points:
– New services and business models are developing: how will this impact the incumbent players and the existing ecosystem?
– Current standards and certification process is lengthy, what alternatives are PayPal, Google, Facebook, Apple etc. offering?
– Will card networks simply be used to feed the likes of Paypal in a converged payments world?
– How are companies changing their business models to take advantage/block competition of these pending changes?
John Devlin, Group Director, AutoID and Smart Cards, ABI Research, UK |
Keynote
NFC sets foundation for integrated consumer retail experience Bullet Points:
- NFC remains a supply versus demand led proposition.
- Towards an integrated mobile channel well beyond NFC and payment
- What is the best way to attract customers in to shop?
Robert Hasson, Head of Mobile Development, Accenture
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| 11.35am |
KeynoteKorea Use Case
Key factors to make a success of Mobile Payment Bullet Points:
– SK Telecom’s 10 years experience of Mobile Payment Services
- The key factors to make a success in Mobile Payment Market
- Cases study in Korea Market: lessons learned from tries, failures and success
Hoojong Kim, SVP, Global Technology Research Institute, SK Telecom, Korea
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Use Case France
Leveraging on NFC to attract and retain profitable customers Bullet Points:
- Retailers, NFC and Loyalty – Secret Recipe for Happy Consumers?
- Augmenting existing programs with contactless loyalty
- Offering consumers with more value thanks to NFC and mobile loyalty
- Real-Life Experience : Mobile loyalty on cityzi phones in Nice, France
Mathieu Veron, R&D Director, Adelya, France |
| 11.55am |
Build the successful business model of a coherent NFC ecosystem Bullet Points:
- 1 technology, for different needs
- 1 technology, for common objectives
- 1 technology, for competitive collaboration
Philippe Ledru, Convergence and Solutions Europe Director, Oberthur Technologies, France |
Use Case France
Shopper marketing services will drive merchant adoption of NFC Bullet Points:
- Increase the value proposition of NFC for merchants clear & simple “Customer Pro
- Provide merchants with a new “In store” marketing tool
Jérémie Leroyer, CEO, Airtag, France |
| 12.15am |
Reflection of NFC Applications and Business Models Bullet Points:
Requirements to the Semiconductor industry to meet the NFC market requirements and increasing demand?
Jörg Suchy, Group Leader, Strategic Business Development, Smart Card and NFC Products, Samsung Semiconductor Europe, Germany |
Combining NFC and Coupons- Rewarding for Everyone! Bullet Points:
- NFC coupon issuance and redemption options and scenarios
- From global deep discounting sites to local merchant offers
- Payment scheme coupon services versus brand and retailer based coupon services
- Evolutionary scenarios via contactless card & 2D barcode: EU + NA cases
Toon Coppens, Marketing Director, Alcatel-Lucent Mobile Wallet Service, Belgium |
| 12.35am |
Beyond NFC technology: it is all about segments & use-cases diversity, User Experience and End2End solutions offer Bullet Points:
- The well known segments & the remaining addressable ones to extend
- It is not all about techno as almost standardized. It has to be user-designed
- Hardware is mandatory, services as well: both in package are a must
- Creating new ideas & product concepts will help the penetration in all markets
Cyril Caillaud, Manager NFC Product Line & Devices Partnership, Morpho, e-Documents Division, France
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Use Case France
Value added NFC services – based on NFC tags and P2P Bullet Points:
- NFC tag customisation / NFC service for Bto C and BtoB
- Provide value added services based on NFC tags
- Use tags infrastructure to deploy transactional services
Laetitia Gazel Anthoine, CEO, Connecthings, France
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12.55am – 2.00pm: Lunch – Networking – Exhibition
DAY 2 – Tuesday Sept. 20 – Afternoon
2.00pm – 6.35pm: conference (2 parallel sessions)
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Banking and Payment: Towards a New Deal |
Building New Offerings with NFC – Part I |
| 2.00pm |
Moderator: Dawood Khan, Head m-Payment Think Tank, Partner, Redmobileco
Keynote
Mobile Wallet – Everybody’s talking about it, but are we talking about the same thing? Bullet Points:
- Market update on contactless roll-outs across Europe
- Terminology – does “wallet” mean the same thing for everyone?
- Practical use cases from the market
- Visa’s vision for customer choice
- Making it happen in Europe and London 2012
Mary Carol Harris, VP-Mobile Strategic Alliances, Visa Europe |
KeynoteJapan Use Case
Real, live applications and use cases building the NFC future – Sony’s experience and implementation Bullet Points:
- What benefits can NFC technology offer for our daily life?
- Where are the unprecedented opportunities ahead?
- Showing examples of leading-edge applications and use-cases
Masayuki Takezawa, Deputy General Manager, FeliCa Business Division, Sony, Japan |
| 2.30pm |
Turkish Use Case
Discovering the multiple capabilities of the new Turkish Mobile Wallet
Ergi Sener, Product Manager, Mobile Wallet, Turkcell Ilestisim Hizmetleri, Turkey |
Use Case France
M-Stadium project: contactless, a value proposition for stadium Bullet Points:
- Better fan’s experience before, during and after the event
- Access control, mobile ticketing, quick payment, easy access to digital content.
- Share the first results
Didier Durand, Mobile Contactless Services Director, Orange |
| 2.50pm |
Mobile wallet goes convergent Bullet Points:
- Mobile wallet goes convergent and supports both physical and Internet business;
- Wallet framework enables & eases 3-party application development & integration;
- Wallet architecture aims to support various business and technical models;
- Wallet is one of the killer business drivers for the success of NFC business
Yin Ming, Senior Expert Mobile, Innovation Development, Deutsche Telekom Laboratories, Germany |
Smartphones & NFC: business workflow accelerator for time management & government’s social actions Bullet Points:
- Smartphone and NFC can optimize existing business workflow
- It provides new efficient services based on real-time connection, geolocation…
- A mature technology and use in business workflow
- All sectors can benefit from this new possibilities and features
Thibaud Cavin, GFI Labs Director, GFI Informatique, France |
| 3.10pm |
Mobile NFC payment: will banks be the first movers? Bullet Points:
- NFC payment is the killer application
- No payment : no NFC future
- But banks have mixed feelings about the business models
- Who will be the first movers ?
Didier Geiben, Managing Partner, GM Consultants & Associés (France) |
Korea Use Case
KT’s current and new NFC initiatives in Korea Bullet Points:
- Cross-industry collaboration for NFC-based mobile payment market
- KT to bring together a wide range of leading Korean businesses
- KT’s mPayment history, current roll-out, hurdles and perspective
Park Jang-Hyuk, Director, Mobile Payment, KT Corp., Korea |
3.30pm – 4.15pm: Coffee & Refreshments Break – Networking – Exhibition
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Making Services & Devices
Interoperable & Secure
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Rolling Out NFC Payment Now |
| 4.15pm |
Moderator: Roberto Mauro, Director of Strategy and Business Development, Samsung Electronics France
Advancing commercial NFC through trust and global interoperability Bullet Points:
- Will one NFC device fit all purposes?
- Beyond the pilot phase, towards a global interoperable solution
- Searching your way in the maze of standards and requirements
- Finding the right test methodology: a key element for commercial success
Gerd Thys, Head of Card Technology Test Tools, Clear2pay, Belgium |
Moderator: François Lecomte, Managing Director Mobile Contactless Services Forum, France
Deploying NFC payment in a fragmented Ecosystem Bullet Points:
– What if enabling NFC payment service was as simple as downloading an app from its favorite app store?
– The obstacles in the path
– Tips for a successful mobile payment roll-out
– Exploiting the upcoming NFC and remote payment synergies
Thierry Koeberle, Marketing & Product Director TSM Business Unit, Gemalto, France |
| 4.35pm |
How to keep NFC’s promise of interoperabilityBullet Points:
- What is the promise to the end-user?
- What are the challenges from each stakeholder’s point of view?
- How to guarantee interoperability at every level?
Stephanie El Rhomri, New Services Marketing Manager, FIME, France |
United Kingdom Use Case
Orange and Barclaycard’s joint deployment: Lessons from UK’s first commercial NFC service Bullet Points:
- Strategic partnership between UK’s largest bank and mobile operator
- Managing complexity whilst trying to deliver a simple solution
- Marketing the service to the end user
- Key lessons learnt: the good, the bad and the ugly
Jay Chinnadorai, Marketing Director Contactless, Everything Everywhere and Tom Gregory, Head of Digital Payments, Barclaycard |
| 4.55pm |
How to test NFC phones in security demanding environments Bullet Points:
- Definition of a secure NFC communication chain
- Introduction to comon approaches to testing
- Current status of conformance testing of NFC devices
- Whare are (missing) key factors to comprehensive NFC testing?
Hajo Sandschneider, Product Manager, COMPRION, Germany |
Spain Use Case
Mobile contactless payment experiences in Spain Bullet Points:
- Review of main mobile contactless payment projects in Spain
- Results
- Next steps: commercial roll out
Jordi Guaus, Head of Mobile Payments, la Caixa |
| 5.15pm |
Bringing NFC into mobile devices Bullet Points:
- Overview of NFC integration in mobile devices
- Handling Multiple secure element form factors and multiple NFC controllers
- Adressing TSM Connection
- Security in NFC transaction
Julien Groslambert, Product Manager, NFC & Mobile Payment Solutions, Trusted Logic, France |
The NFC enabled Mobile Wallet Bullet Points:
- Delivering a uniform end-user experience for NFC based payment, ticketing, loyalty and access control
- Visualization and OTA Management of the Secure Element
- Architecture and security considerations
Kurt Schmid, CEO, Nexperts, Austria |
| 5.35pm |
SEMOSA and its impact in NFC Industry Bullet Points:
- Objective of Single European Open Mobile service area (SEMOSA)
- Technical and strategic relevance
- Impact of it within NFC industry
- Major visible expected results
Jayden Khakurel, CEO, Red Solution Finland |
Use Case France
Encompass the challenges of tomorrow’s NFC national rollouts Bullet Points:
- Yesterday, we defined a secure and interdependent ecosystem model
- Today, we have to optimise service reach
- Tomorrow, we have to make yesterday and today’s investment sustainable
Aymeric Harmand, Business Developper, Oberthur Technologies, France |
| 5.55pm |
NFC in different operating systems Bullet Points:
- How would I be able to build NFC Apps?
- What will be the appropriate APIs?
- How to integrate NFC in embedded systems?
- How to integrate NFC software and hardware in different operating systems?
Christian Luehrs, Managing Director, Stollmann, Germany
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India Use Case
Agent banking in remote India using NFC – India perspective Bullet Points:
- Introduction to Financial Inclusion in India
- Implementation challenges in Financial Inclusion
- Use of NFC technology for rugged low cost banking solutions for FI
- Current status and next NFC roadblocks to overcome
Dhananjay Dixit, Evolute Systems, India
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| 6.15pm |
The future of Mifare within the NFC ecosystem Bullet Points:
- Several challenges for Mifare regarding remote management
- Issues are mainly related to ecosystem, lack of standardisation
- Ongoing activites, Mifare4Mobile group
Mattias Johansson Eld, Director of TSM services, Ericsson IPX |
Use Case France
Cityzi in France: The National Deployment Bullet Points:
- Cityzi in Nice, a wining initiative in NFC multi service launch
- How French MNOs and partners are getting ready for a national cityzi roll-out
- Be part of it : Marketing and Technical tools to implement cityzi
Laurent Jullien, President, AFSCM, France |
7.00-8.00pm (optional): Private visit of the Modern and Contemporary Art Museum of Nice: NFC-guided visit
8.00pm: Social Event – Gala Dinner (NFC World Congress Gala Dinner at "Grand Hôtel Aston" of Nice)
Day 3 - Sept. 21
DAY 3 – Wednesday Sept. 21 – Morning only
9.00am – 12.45am: conference (2 parallel sessions)
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Capturing the Retail Market
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Building New Offerings with NFC – Part II
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| 9.00am |
Moderator: Deborah Baxley, Principal, Financial Services Business Unit, Cap Gemini, USA
Enabling Rich Mobile Commerce for In-store payments, Loyalty, Marketing & Merchandising
John Harvey, Business Development EMEA, ViVotech, Germany |
Moderator: Dr. Francesco Iarlori, Editor & Independent Journalist, BizDev & Strategy – Managing Director
The other side of NFC: Phone as a reader
Burak Yetiskin, Accenture |
| 9.30am |
Preparing for NFC Market Takeoff
Pedro Martinez, Business Development Manager for Mobile Transactions EMEA, NXP Semiconductors |
The Valeo NFC Access System car-sharing concept Bullet Points:
- An innovative car-sharing concept
- Advantages for consumers
- Perspectives
Christian Pilters, Mobile Contactless Services Program Director, Orange Business Services |
| 9.50am |
Canada Use case
A Canadian Road Map to Mobile NFC
John Ambrose, President, Ambrose Connection, Canada |
Charging for NFC Services – Let your mobile calculate your personalized price to pay Bullet Points:
- The mobile itself calculates the correct amount to pay
- personalized per user
- Real-time management & usage of balance & loyalty points
- Smart phone becomes autonomous device for transport ticketing, m-payment..
- Store multi-vendor services on the same card
– include loyalty & couponing
Surinder Paul, Director Market Development, SAP, France |
| 10.10am |
NFC Adoption: Liftoff! Bullet Points:
Anticipation is high for growing adoption of NFC-enabled smartphones, applications, and mobile wallets. Smartphones integrating NFC capabilities have already been introduced from several Tier-1 handset makers. INSIDE Secure has already shipped more than five million MicroRead® and SecuRead® NFC solutions to a broad range of mobile device manufacturers. Recent introductions of the Research in Motion (RIM) BlackBerry® Bold 9900 series smartphones; the Google Wallet; a mobile transit and payment trial with Isis; and projects from banks and telcos around the world indicate that NFC solutions are ready for liftoff. INSIDE will provide its view on what it takes to integrate NFC technology in a reliable manner into consumer devices as well as its perspective on the market uptake of NFC.
Philippe Martineau, Executive Vice President for Mobile NFC, Inside Secure, France
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Lessons Learned From Setting up Trusted Service Managers Bullet Points:
- Explanation about the differences between Root TSMs and Service Provider TSMs
- Solution architecture
- A simple answer to “who owns the customer?”
- Who provides the wallet?
- Sample use cases between Banks, Root TSM and Service Provider TSMs
- Challenges & Lessons Learned
Oliver Burke, General Manager Business Development, Bell ID, Netherlands |
10.30am – 11.00am: Coffee & Refreshments Break – Networking – Exhibition
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Workshop:
Leveraging my business with NFC
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Panel Debate
"European Cities taking advantage of Tokyo pioneer experience for developing new NFC services"
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11.00 – 12.45am
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This workshop will cover solutions, experts insights and use cases on how to best leverage the potential of NFC in their business.
Moderator: Pierre Metivier, Associate and co-founder, NET-7, an IT consulting network
Panellists will include integrators, customers and operator.
Confirmed to date: Laetitia Gazel Anthoine, CEO, Connecthings; Jeremie Leroyer, CEO, Airtag, France ; Christian Pilters, Mobile Contactless Services Program Director, Orange Business Services
Based on actual NFC product and services use cases and through the review of key questions around business, organization and results, you will learn:
– what is the business value of an NFC service,
– is there an ROI to be expected, how to calculate it ?
– how to organize the project,
– who to contact,
– which methodology to be used,
– which user journey,
– NFC as a new service or part of an existing service,
– which platforms (smart cards, NFC phones, both, others)
– what are the key benefits,
– what are the risks to avoid
– what are the reasons to fail
Reviewed NFC services will include:
– “simple” local services as such “intelligent” information panel for cities
– more complex loyalty services
– full payment based services such as car sharing.
This workshop is specifically addressed to the current and future NFC implementers; from SMEs to large companies looking to launch NFC based applications and services, from product managers to marketing and IT managers, anyone looking at developing and launching an NFC based product. |
Moderator & Keynote: Tuomo Tuikka, VTT Finland
Introductory Keynote: Dr Akio Shiibashi, Executive Officer, Deputy Director General, IT & SUICA Business Development Headquarters, East Japan Railway (JR East)(Japan) and Guest of Honour NFC World Congress 2011
With: Gilles Rabin, Deputy Director Development, Nice Côte d’Azur area ; Dirk Reddmann, Managing Consultant Traffic, SÖLLNER CONSULT GmbH Germany ; Kaisa Spilling, Forum Virium, City of Helsinki ; Dr Akio Shiibashi, Executive Officer, Deputy Director General, JR East |
12.45am: End of the conference
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