The fourth edition of NFC World Congress has been perfectly timed to ensure a great and determining edition. After years of expectation, the mobile proximity ecosystems are now on the right track for real mass adoption!
Galvanised by the just announced Apple's NFC payment system, 480 attendees have learned, exchanged, discovered, and networked for 2.5 days at the conference, at the exhibition and other side events. The Air France's strike has had clear impact on both attendance and the agenda but not enough to wear down global optimism!
Beyond clearing the future of m-payment & m-wallets, 90 speakers, keynotes and panellists have shown that the time is right for proximity marketing, advertising, ticketing and finally for the Internet of Things. This whatever the underlying technology: NFC, Beacons/BLE, HCE/Cloud-based, QR Code...
Held in the framework of World Smart Week, NFC World Congress also allowed its attendees to hear and meet the IT professionals participating in the three co-located conferences tackling M2M, e-ID and digital security. All in all, World Smart Week has gathered 1420 participants, aiming altogether at bringing an "easier trusted mobile life".
Let's reconvene at the next edition on Sept 15 to 17, 2015!